Netflix is always tweaking its user interface to try and get subscribers to discover and watch its new content.
Now, the introduction of a “New & Popular” tab rolls several sections into one to aid discovery.
What’s on the New & Popular Tab?
If your smart TV has Netflix, you should now see a new menu category called “New & Popular”.
The aim of this page is to highlight the latest Netflix content, along with teasing what’s coming to the platform over the next year.
Featured on this tab are a number of pre-existing Netflix rows. “New on Netflix” shows the latest releases, “Coming Soon” is content that will be launching on Netflix imminently, and “Top 10” lists the most popular shows in your country that day.
The new addition to this page is the “Worth the Wait” row. This will display the movies and shows coming to Netflix in the next 15 to 365 days. You can also set a reminder to be notified when the content launches.
Last year, Netflix lost subscribers for the first time, though it has performed well during the global coronavirus pandemic as people are stuck indoors looking for entertainment.
The introduction of the “New & Popular” tab is a small first step for the streaming giant to try and retain its millions of worldwide subscribers.
Find What to Watch on Netflix
Finding something good to watch on Netflix can get tricky after a while. That’s why it’s handy to use a number of online tools and apps to help you discover the next best thing.