Many people have felt the sudden and uncontrollable urge to eat a certain food. These urges –known as cravings– are very common, especially during pregnancy. During this time, the mother’s body undergoes a series of physiological and behavioral changes to create a favorable environment for the embryo’s development. However, the frequent consumption of tasty and high calorie foods — derived from the cravings — contributes to weight gain and obesity in pregnancy, which can have negative effects on the baby’s health.