Spotify has launched a new personalized playlist called Your Daily Drive. As you may have guessed from the name, Your Daily Drive is aimed at commuters who endure a Hellish drive to work and back every day. However, you don’t have to be a commuter to listen to it.
As well as offering access to almost any song you can think of, Spotify also hosts podcasts and playlists. Some of these podcasts are personalized to you, and contain content that Spotify’s algorithms think you’ll enjoy. And Your Daily Drive is the latest one.
What Is Spotify’s Your Daily Drive?
Your Daily Drive contains a mix of songs and artists you like, songs and artists you’ve yet to discover, and short-form podcasts from The Wall Street Journal, NPR, and Public Radio International. All of which will be mixed up together in an audio soup.
The podcasts can be anything from 10 to 30 minutes long, but if you encounter one you’re not interested in you can just skip it as you would do with a music track. Unlike other personalized playlists Your Daily Drive will be updated multiple times a day.
The idea of Your Daily Drive is to replicate broadcast radio, but with content curated to your specific interests. Spotify is unlikely to always get it right, but as with other personalized playlists, as you listen to (or skip) tracks, the playlist will evolve.
According to Spotify, “Americans log 70 billion hours behind the wheel each year, with a big chunk of that time spent commuting to and from work or school”. Hence the need for streaming services to start catering to this group who need audio entertainment.
Can Spotify Compete With Broadcast Radio?
Spotify is going to struggle to replicate the broadcast radio experience completely. Broadcast radio can react to breaking news, and deliver travel and weather updates as well. However, Your Daily Drive is a good first attempt at breaking into this area.
Your Daily Drive is available right now to all Spotify users in the US. Unfortunately, there’s no word yet on the personalized playlist making it to other countries. Still, you can always listen to one of these podcasts guaranteed to make your commute easier instead.
Read the full article: Spotify Launches “Your Daily Drive” for Commuters