The internet has opened so many opportunities for business owners and shoppers alike. It has never been so easy to find your ideal customers, especially on Facebook. Through the years, Facebook has become a valuable part of every digital marketer’s arsenal. With millions of users worldwide, it is an essential tool for businesses of every size.
However, the internet is not always fair game. In fact, many people even purposely profit from copying the names of more recognizable brands. So how do you let your customers that your Facebook Page is the right one? Well, the first thing you should do is verify it.
What is Facebook Verification?
Facebook verifies business Pages to help protect users and businesses alike. After passing a verification process, Facebook marks your Page as legitimate. With this, users will know that your brand is real and will feel safe following your updates, making a purchase, or corresponding with you regarding any concern.
In some cases, when Facebook determines that your Page is owned by a well-known, recognizable person, brand, or entity, it may even issue the coveted blue checkmark next to your name.
Additionally, verification helps Facebook business Pages rank higher in search engine results. Being verified also helps build a legitimate advertiser profile that prevents your ad account from being wrongfully banned or deleted.
So, what do you need to do to verify your Facebook Page?
What You Need to Do Before Facebook Page Verification
Before any Page can get verified on Facebook, it must meet several basic criteria for verification. Facebook Pages that wish to undergo the verification process should have the following things in place:
- A Page name that does not violate the Facebook community guidelines.
- A profile photo.
- A cover photo.
- Existing content such as photos and videos.
If your business has several branches across countries, only one account per business is verifiable. However, Facebook is known to make exceptions for language-specific accounts.
How to Verify Your Facebook Page: Three Options
Once you have all these details, you can verify your Facebook Page in three possible ways.
If you want to put your business ahead of the curve, here are all the methods that you can take to verify your Facebook business Page:
- Call, text, or email verification.
- Domain verification.
- Official document submission.
Below we explain the process for each option…
1. Verify Your Facebook Business Page Through Call, Text, or Email
For big businesses with publicly listed phone numbers, this is the quickest way to get that blue checkmark. On your Business Manager page, click Security Center > Start Verification.
From here, you have to fill out a form with business details. Fill in the legal name of your business, official address, public phone number, and website link before clicking Next. Then, Facebook will show a list of companies matching the legal name you entered. If your business name is listed, select it and click Next.
Afterward, you may confirm your business details through text, call, or email. Depending on what you chose, take note of the 4-digit verification code that Facebook will send you. Then, fill in this verification code in the box provided.
2. Verify Your Facebook Business Page Through Domain Verification
Domain verification is when you claim a domain as linked to a specific Facebook Page. There are several advantages to this: authority over conversion event eligibility, link editing, and ad editing permissions. This verification method is best for businesses that are purely digital or do most of their activity online.
To verify your domain, go to your Business Manager page, click Brand Safety > Domains > Add. Then, type your domain name on the field and select Add Domain.
Next, Facebook will give you three options to verify your domain—DNS verification, HTML file upload, and meta tag verification. Choose which method is the most convenient for you to proceed.
After following any of these methods, the domain verification should commence within a few minutes. When verifying your Page using this method, make sure that your company’s legal name is present on your website, such as in the footer or privacy policy page. Otherwise, this may cause the verification to be rejected.
3. Submit Official Documents to Verify Your Facebook Business Page
You can also verify your Facebook Page using official documents that show your business name and address.
Here are the types of documents that you can use to verify your Page:
- Utility bills like a phone or electricity bill.
- Bank statements.
- Business licenses and permits from any level of government.
- Certificate of formation or incorporation.
- Business Tax or VAT registration certificate.
- EIN confirmation letter from the IRS (the U.S. only).
- Federal tax returns to the IRS by the company (the U.S. only).
- Business bank account statements.
- Business credit report from one of the reporting agencies.
Once the documents are uploaded, you can expect a response from Facebook within a couple of days. When verifying a Facebook Page through document submission, make sure that the legal name of the company and the company name on the proof of address match. If not, your application may not be approved.
How To Check Your Page Verification Status
There are two ways to check if the verification has gone through. You may either notice the presence of a blue badge on your Facebook Page or un-clickable Start Verification button on the Facebook Manager Security Center.
To check if you have achieved the badge, simply go to your Facebook Page and check if the blue check is next to your Page name. Alternatively, the status of your verification processes is available at Business Manager > Security Center.
Verify Your Facebook Page Today
With Facebook verification, you can control who can change and edit links from your website, create trust with your customers, and use Facebook as an official channel for your brand.
Whether it is through call, text, email, domain, or document registration, there are several ways to verify your Page. In a few easy steps, you do not have to worry about people looking to use your brand name without your consent.
If you are a notable enough brand, you can even get the blue badge that signals any potential or present customer that you are a legitimate account. Whether you are a small business owner or an ad manager for a large conglomerate, there are several advantages to verifying your Facebook Page that you shouldn’t miss out on.