Out of 1,527 emergency department patients ages 65 and older who suffered a head trauma associated with a ground-level fall, only about 60 percent of them followed up with their primary care physician, while 72 percent received a fall assessment and only 56 percent adopted a fall prevention strategy. Falls are the leading cause of both fatal and nonfatal injuries in the U.S., and findings indicate an urgent need to promote primary care physician fall assessment and adoption of prevention strategies in these patients.